Develop an Ongoing SMS Mobile Coupon Program

Mobile Coupons 4 Restaurants

SMS+Email+MMS+IM+Twitter

There are many examples of SMS marketing campaigns that were successful at least partially because of their text message marketing coupons or offers. These single campaigns offer great benchmarking opportunities and examples for executing single SMS marketing campaigns, but how do you develop an ongoing SMS marketing coupon program? And is it worth the trouble? Below are a few considerations for developing your mobile coupon program.

Why You Should Develop a Mobile Coupon Strategy

Everyone loves a good deal, particularly an exclusive one. By offering mobile coupons exclusively and regularly to your mobile subscriber list, you increase affinity for your brand.

An SMS marketing coupon program can also provide loyalty information and customer data you might not find elsewhere. For example, which types of coupons were most attractive to your customers? When did the majority of your customers redeem your coupons? Where (or at which outlets) did your customers shop the most? An SMS coupon program can immediately give you greater insight into what motivates your core customers.

Text Message Marketing Frequency

How often should you send SMS marketing messages to your customers? This answer will depend on how often your opt-in subscribers want to receive your messages. If you capture such information in your mobile marketing list sign-up forms or do customer surveys, you’ll get a good idea of how frequently you should send your SMS messages and offers.

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6 Ways To Make Your SMS Marketing More Viral

Mobile Coupons 4 Restaurants

SMS+Email+MMS+IM+Twitter

SMS marketing has a high viral quotient — people enjoy forwarding great offers or interesting news to their friends, and they can do so easily and directly with their cell phones. Because viral marketing can exponentially increase your brand awareness and help you achieve other marketing objectives, it pays to maximize as much as possible the likelihood of your customers to pass along your SMS marketing texts. Below are a few ideas for making your text message marketing more viral.

1. Always Include a “Share with a friend” Prompt

It’s easy to overlook this basic rule, but having that message or request for the recipient to share your text with a friend can make all the difference in whether the message will be shared. Just like the popular Facebook and Twitter buttons on websites, a visible reminder to spread the word will increase the likelihood of your campaign going viral.

One of the 7 success factors in mobile viral marketing identified in a multi-case research study a few years ago was “perceived ease of use” — how much the person believes that forwarding the mobile message would be effortless. SMS is one of the simplest forwarding mechanisms.

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