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QR codes are a great, interactive way to keep your customers engaged. Try placing them on business cards, PowerPoint presentations, or on your marketing collateral. The codes can link to your website, blog, or even You Tube videos – ensuring your audience can access your business’ information no matter where they are.
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Nearly one in four paid clicks came from a mobile device in Q4
There is no question that mobile search advertising is on the rise: Recent analysis by The Search Agency found that in the US the share of paid clicks coming from smartphone and tablet devices nearly doubled between Q4 2011 and Q4 2012. Tablets’ share grew especially rapidly, and accounted for nearly 10% of the market in Q4 2012. Overall, 23.4% of paid clicks came from mobile devices last quarter.
Brands launching products could get a significant bump in consumer awareness and purchase intent by running digital-coupon campaigns, research suggests. An online coupon campaign boosted brand recall by between 7.2% and 36.3%, depending on the product category, and increased total purchases by as much as 16.6%.
If it wasn’t already, mobile is officially ready for its close up.
On Wednesday, Facebook reported that for the first three months of this year it generated $375 million in revenue from mobile ads. That accounted for 30 percent of the company’s first-quarter ad revenue, up from 23 percent over the same period a year ago.
What’s more, an April report from eMarketer on mobile advertising showed digital ad spending hit the $4.14 billion mark in 2012, doubling the levels of 2011. And while digital advertising encompasses personal computers, smartphones and tablets, the growth is quickening in the mobile sector, which is up 112.4 percent so far this year as opposed to a 35 percent increase in online viewing.
As both the video and mobile markets continue to heat up, young entrepreneurs keen on building buzz around their companies need to consider how to repurpose their video ads to play nicer with mobile formats. Here are six tips on making videos more digestible for mobile:
The other day I was having a discussion about mobile with a friend who works for a large B2B brand. I was explaining my opinion that mobile is one of the most important considerations for your modern digital marketing mix and you couldn’t possibly overvalue it at this point. My friend pushed back and said something along the lines of: “Well, we’re B2B so mobile doesn’t really matter to us.” Of course, I responded noting that mobile is not a “B2B” or “B2C” thing, it’s simply how the world functions and there is expectation of a great experience with your brand across all devices.
It dawned on me that this is a parallel to the rapid growth of social years ago. It’s easy to recall a day most conservative business brands were scoffing at using tools like blogs, Twitter, and other social sites as channels to reach their audiences because they either didn’t take the tools seriously or simply didn’t understand how to use them for marketing purposes. Similar to social, however, most marketers are now seeing the value and increasing their budgets here in 2013.