Customer reviews are crucial to your local ranking in Google Places. I’ve found that the average #1 ranking has 33% more customer reviews than the average #7.
Need Google reviews?In particular, “Google reviews” (reviews written directly on your Google Places page) have become even more important than ones written through third-party sites, like Yelp and CitySearch. Since July 2011, Google has shown only your Google reviews to customers who see your Google Places listing.
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online reputation management is very crucial these days.