Steady Gains for Mobile Paid Search – eMarketer
Nearly one in four paid clicks came from a mobile device in Q4
There is no question that mobile search advertising is on the rise: Recent analysis by The Search Agency found that in the US the share of paid clicks coming from smartphone and tablet devices nearly doubled between Q4 2011 and Q4 2012. Tablets’ share grew especially rapidly, and accounted for nearly 10% of the market in Q4 2012. Overall, 23.4% of paid clicks came from mobile devices last quarter.