Digital coupons help build buzz for new products

 

Brands launching products could get a significant bump in consumer awareness and purchase intent by running digital-coupon campaigns, research suggests. An online coupon campaign boosted brand recall by between 7.2% and 36.3%, depending on the product category, and increased total purchases by as much as 16.6%.

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MediaPost Publications Digital Coupons Impact New Product Awareness, Brand Recall 05/09/2013.

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Posted on May 10, 2013, in General Business Applications, May, Mobile Coupons and tagged , , . Bookmark the permalink. Leave a comment.

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