6 Tips for Taking Your Video Ad Content Mobile
If it wasn’t already, mobile is officially ready for its close up.
On Wednesday, Facebook reported that for the first three months of this year it generated $375 million in revenue from mobile ads. That accounted for 30 percent of the company’s first-quarter ad revenue, up from 23 percent over the same period a year ago.
What’s more, an April report from eMarketer on mobile advertising showed digital ad spending hit the $4.14 billion mark in 2012, doubling the levels of 2011. And while digital advertising encompasses personal computers, smartphones and tablets, the growth is quickening in the mobile sector, which is up 112.4 percent so far this year as opposed to a 35 percent increase in online viewing.
As both the video and mobile markets continue to heat up, young entrepreneurs keen on building buzz around their companies need to consider how to repurpose their video ads to play nicer with mobile formats. Here are six tips on making videos more digestible for mobile: