53pc of affluent consumers own two or more mobile devices: study
Eighty percent of affluent consumers own at least one type of mobile device and more than 53 percent own two or more, according to a new study by the American Affluence Research Center.
The “Spring 2013 Affluent Market Tracking Study” found that affluent consumers enjoy being connected online and the consumers who research products online are more likely to purchase them. This means that luxury marketers should increase their online and mobile presence to keep up with their connected target consumers.
“Mobile devices – both smartphones and tablets – play many roles for affluent consumers,” said Ron Kurtz, president of the American Affluence Research Center, Atlanta.
“Mobile devices are a means of communication in various forms, a source of entertainment, a source of knowledge, a convenience for research and purchases of products, and a place to store data, photos and videos,” he said.