How Do Internet Users Divvy Up Their Desktop, Mobile Web Time?
The bite mobile is taking out of desktop internet use keeps getting bigger. The <a href=”http://www.mediabehavior.com” target=”blank”>Media Behavior Institute</a> monitored US study participants and found that the mobile phone and tablet were drawing down the percentage of internet users who turn to the computer in a given week: The percentage on desktop slipped by 5 points between the six-month period ending in July 2012 and the six-month period ending in January 2013.
As desktop’s reach falls, mobile’s reach rises. On average, 43.5% of participants accessed the internet via a mobile phone each week during the period ending in January 2013, an 8-percentage-point increase over the period ending in July 2012. Tablets grew their average weekly reach by 4 percentage points, used by 17% of participants at the end of the study period.
In terms of what activities internet users are engaging in on mobile vs. desktop, in Q1 2013 <a href=”http://www.experian.com/marketing-services/marketing-services.html/” target=”blank”>Experian Marketing Services</a> found that US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop. Social networking came in second on mobile, garnering 15% of time spent. Travel also occupied a greater share of time on the mobile internet (9%) compared with the desktop (1%).
Posted on April 25, 2013, in 2013, April, Email Marketing, General Business Applications and tagged cell phone, Desktop use, email marketing, mobile advertising, mobile web. Bookmark the permalink. Leave a comment.