Mobile advertising still a possibility, even likely, for Facebook
June 2, 2011
The mobile industry was stunned last week when a Facebook executive said the company is not focused on mobile advertising. However, this does not mean that the company will never embrace mobile advertising or that it is not already taking steps in that direction, per industry experts.
One reason for the strong reaction to statements made by Fergal Walker, Facebook’s head of mobile partnerships for Europe, Middle East and Africa, about the company’s lack of focus on mobile advertising is the social network’s growing mobile base that numbers approximately 250 million users. Instead of trying to monetize this base, however, Mr. Walker said that Facebook continues to be interested in building social experiences on the Web with partners.