SMS case study – Hotel Casa del Mar
Name and city and state of marketer:
Hotel Casa del Mar in Santa Monica, CA.
Hotel Casa del Mar text-to-short code MMS
Common short code and keywords used:
Text CASA to short code 21534.
Lasted 5 weeks. Ended Nov. 22, 2009.
To build an opted-in list of mobile consumers and engage campaign participants.
Call to action:
The text message call to action was promoted by the hotel through traditional and social advertising methods, including in-hotel brunch posters, email blasts, Facebook, Twitter and the Casa del Mar Web site.