SMS case study – Hotel Casa del Mar

Name and city and state of marketer:
Hotel Casa del Mar in Santa Monica, CA.

Campaign/program name:
Hotel Casa del Mar text-to-short code MMS
video promotion.

Common short code and keywords used:
Text CASA to short code 21534.

Duration:
Lasted 5 weeks. Ended Nov. 22, 2009.

Objective:
To build an opted-in list of mobile consumers and engage campaign participants.

Call to action:
The text message call to action was promoted by the hotel through traditional and social advertising methods, including in-hotel brunch posters, email blasts, Facebook, Twitter and the Casa del Mar Web site.

Full article…

Advertisements

Posted on May 30, 2011, in General Business Applications, May, SMS and tagged , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: