SMS case study – Hotel Casa del Mar

Name and city and state of marketer:
Hotel Casa del Mar in Santa Monica, CA.

Campaign/program name:
Hotel Casa del Mar text-to-short code MMS
video promotion.

Common short code and keywords used:
Text CASA to short code 21534.

Lasted 5 weeks. Ended Nov. 22, 2009.

To build an opted-in list of mobile consumers and engage campaign participants.

Call to action:
The text message call to action was promoted by the hotel through traditional and social advertising methods, including in-hotel brunch posters, email blasts, Facebook, Twitter and the Casa del Mar Web site.

Full article…


Posted on May 30, 2011, in General Business Applications, May, SMS and tagged , , , . Bookmark the permalink. Leave a comment.

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