Restaurants tap into text messaging
For general manger Nijmeh Shihadeh, simultaneously texting the latest promotions to all 15 employees at the Auntie Anne’s unit in the Exton Square Mall in Exton, Pa., was as easy as hitting the send button on her computer.
No more punching in each employee’s phone number or name to send a staff message. Whatever special offer the pretzel store was running that week, she could easily inform her staff before they got to work though an internet-based, mobile phone application.
While using mobile apps to reach customers is gaining popularity among restaurant operators, some also are finding the cell phone text message an optimum way to reach their younger employees and encourage them to reach sales goals. There are others, however, who discourage cell phone use among employees while working, and believe a text from a manager could send a mixed message.