SMS case study – Zorbaz Restaurants

By Mickey Alam Khan
January 20, 2010
Zorbaz pizza boxes

Name and city and state of marketer:
Zorbaz Restaurants, Detroit Lakes, MN.

Name and city and state of agency or marketing services firm:
H2M, Fargo, ND, and Catchwind, Des Moines, IA.

Campaign/program name:
ZIP Club, a guest loyalty program.

Common short code and keywords used:
Text the name of the Zorbaz location to 72466. Location keywords included: pelican lake, detroit lakez, big zandy, gull lake, ottertail, little pine, park rapidz, grand rapidz and crozz lake.

Duration:
November 2007 – present.

Full article…

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Posted on May 25, 2011, in - ALL -, 2011, SMS. Bookmark the permalink. Leave a comment.

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