What Every Restaurant Needs to Know About Text Message Marketing
The emergence of mobile marketing among businesses seems to mirror that of social media – everyone is talking about it; few businesses are using it; and of those using it, very few are using it well. For this reason, we are providing a list of some of the potential opportunities and challenges that marketers will need to acknowledge if they are going to have a chance at harnessing the power of mobile couponing.
According to the 2010 U.S. Local Mobile Advertising and Promotions Forecast, text message marketing spend was $90 million in 2009 and is expected to hit $6.52 billion in the next four years. Yet despite this rapid growth, text message marketing, particularly text message coupons are still very much in their infancy. Although most businesses are fully aware of the marketing potential of text message couponing (namely its ability to reach customers anywhere, at anytime, with any message) many marketers still have not found effective ways of harvesting that potential and transforming it into sales.
Give a reason for your customers to join the club, and make it simple
Text message coupons are permission-based so you need to make sure that you give your customers a good reason to opt-in and receive your deals. One way to do this is to offer customers an incentive while they are already engaged with your product. An invitation to text a keyword to a short code is a welcome diversion when waiting in line to buy a movie ticket or if you’re sitting in a car wash.