Restaurant Report – Marketing Tip: Text Messaging on Cell Phones

Marketing Tip: Time to Text?

Here’s one thing you already know — there are countless ways to market to your customers.  The best advice remains a sampling of marketing programs done on a regular basis to see which are most effective for your restaurant. Adding to the mix, now we have a new marketing concept in “text messaging”.  The idea is simple — customers sign up at your restaurant to be notified by cell phone text message of any special promotions, offers or events.  The restaurant then sends out messages such as “10% off your next visit when you show this message at Bistro 211” to drive a spike in the week’s business. 

The opportunity here is of course to generate repeat business and to create the possibility for increasing levels of customer loyalty.

Full article…


Posted on May 10, 2011, in - ALL -, 2011, For Restaurants, SMS and tagged , , , . Bookmark the permalink. Leave a comment.

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