Mobile coupons represent the fifth most popular use of mobile marketing

Mobile coupons represent the fifth most popular use of mobile marketing, according to a study by Juniper Research.

Businesses issued 367 billion coupons in 2009 and consumers redeemed 3.3 billion coupons, but much of the traditional newspaper-based coupon business is now moving to mobile. That’s not surprising considering the increased efficiency of having a mobile coupon text message on your cell phone.

Full article…

Advertisements

Posted on May 4, 2011, in - ALL -, 2011, General Business Applications, May, Mobile Coupons, SMS and tagged , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: