Facebook announced in July that it has 150 million mobile users

In the permanently connected world, your marketing plans need to also be permanently connected.

It is a given now that we live in an always-connected digital world. In addition to the high-speed connections at home, consumers are using an array of devices like laptops, tablet computers, and data-enabled phones. There are Wi-Fi hotspots in everything from airports to truck stops, and super-fast 3G and 4G connections available across the country – even underground on cellularly-connected trains.

This greater connectedness has caused some profound changes in the ways marketers interact with people. Mobile marketing is a crucial part of these changes. Here are some thoughts on the ways in which mobile is driving changes in digital culture.

It’s not just a phone – it’s a megaphone: Last Monday night, some friends and I were catching the football game at a new bar in my neighborhood. I looked forward to enjoying the $0.50 wings, $3.00 drafts, and a good football game between the New Orleans Saints and the San Francisco 49ers. Unfortunately, the service in this establishment was atrocious and the manager seemed uninterested in doing anything about it. By the third quarter, my friends and I had commented on this new place on Facebook, Yelp, Foursquare, and Twitter. Before the end of the quarter, a mini-debate had broken out on my profile page about it.

Full article…


Posted on May 4, 2011, in - ALL -, 2011, For Restaurants, General Business Applications, May and tagged , , , , , . Bookmark the permalink. Leave a comment.

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