Research Study Shows Mobile Coupon Users Are More Affluent and Educated

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Following recent research demonstrating coupon distribution in the U.S. increased 6.8 percent in 2010 and that more coupons were distributed during the year than ever before, Incorporated today issued its Digital Coupons Trends Report for 2010, releasing data about consumer use of digital coupons aggregated from the digital coupon network. As the largest digital coupon network on the Web, comprised of as well as thousands of independent partners, the network is representative of the digital coupon industry overall.

The Trend Report indicates that more than $1.2 billion in digital coupons savings was issued in 2010, representing a 41 percent growth over the year before. Compared to growth metrics for coupons distributed in newspapers of 7 percent, digital coupons dramatically outpaced the growth of their newspaper counterparts, approximately 6 to 1.2 The report also includes data on user demographics, popular coupon categories and top couponing U.S. cities. Also announced today is Incorporated’s business report for 2010 titled “ Issues More than $1.2 Billion in Digital Coupon Savings in 2010; New Consumer Products and Expanded Distribution, Staff and Offices Enable Growth.”

“Online savings as an industry is growing at a frenzied pace, and the digital coupons space is no exception.” said Steven Boal, CEO of Incorporated. “More and more consumers are making digital coupons a part of their shopping routine, accessing them across the entire digital domain—including the Web, in social media, with consumer electronics, via their mobile phones, etcetera. At the same time, brand marketers are increasingly engaging with consumers via digital offers, wanting to influence shoppers throughout their path to purchase.”

2010 User Demographics: Coupons are High Brow!

Recent data shows that users of digital coupons have higher household incomes and are better educated than users of newspaper coupons and the general population overall, dispelling the perceived low-brow stigma of couponing.

The consumer who prints digital coupons has an average household income of $105,000, a 26 percent higher income level than the U.S average. 36 percent of those who use digital coupons have a college degree, compared to 28 percent of those who use newspaper coupons and 26 percent of the general populace.

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Posted on May 2, 2011, in 2011, General Business Applications, March, Mobile Coupons and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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